Importance of Online Reviews for Your Business’s Reputation

Reviews are a combination of experience and the end product. The love-hate thing goes hand in hand especially when small businesses try to build a name and reputation. Positive reviews promote your brand and negative reviews can cause unwanted loss and impact. When most of the reviews are positive and very few reviews are negative or not satisfactory, you can work on the negative feedback. Take the negative feedback as a challenge and turn those feedback into positive feedbacks by providing the ultimate solution.

As per research, 91% of shoppers read online reviews before visiting a business. And 88% of shoppers trust online feedbacks/reviews as much as personal endorsements. In 2018, reviews made by consumers on websites like Facebook, Google, Trip Advisor, and more made or broke a business.

We’ve got many more interesting facts that’ll help you see why your customer online review is so important to other shoppers! Check out our article and know the importance of online customer reviews. Enjoy!

• Reviews Build Reliability

  In the world of digitalization, consumers do a lot of research before selecting or choosing goods and services. Prior research is helpful when you are going to invest your money and time for some particular product or services. Most of the consumers trust online reviews to understand your business, the kind of services provided, how satisfies or dissatisfied the customers are. They treat online reviews as personal recommendations. The more reviews you have, the better the credibility will be. Positive reviews will make your brand reputed and trustworthy. 72% of consumers will take action after reading a positive review.

• Reviews Help You More Visible

  Reviews help your SEO. Most consumer’s buying decision is based on search engines like Bing and Google, or even on Facebook. These websites value new, original and creative content, and customer reviews help feed the content mechanism, keeping your brand preferred by algorithms.

  A good SEO will make you appear in online searches at the right place and online reviews play an important role in SEO as reviews influence the search rankings. For example, Google collects all the information and review data from many sites and determine where a business will fall in search results.

• Reviews Create a Special Bond with Your Customers

  Getting connected with your customers is very important and reviews help to find interesting ways to connect with your customers. When a customer takes out the time for writing feedback, it means that your service and product matters a lot to them. When you want your business to stand in the crowd differently, reviews give this opportunity as a well-wisher. It provides credibility to others who read and see the responses. You learn a lot and work on the issues as well based on feedback. Providing a solution will turn the negative comment into a positive one.

Small businesses should utilize the power of positive online reviews. Online reviews help consumers learn more about your overall business and this leads to the growth of your business.